estudi{H}ac-JMFerrero

Discreet, cultured, elegant, and immensely creative, design is his way of life. Like a master tailor, the pampering, care, precision, and creativity that José Manuel Ferrero imbues in all his projects have remained steadfast throughout his 20-year career. His work is inspired by his admiration for tailoring—particularly the renowned Savile Row in London—the textile heritage of his hometown Ontinyent, and his passion for detail and Anglo-Saxon culture. This combination makes him a perfect blend of conservatism and transgression, reflected in the meticulous forms, materials, and textures of his industrial design.

The British term "Bespoke" could be considered the guiding principle of Ferrero’s work. He creates custom-made pieces and elements for each project, endowing them with a unique and recognisable personality through storytelling inspired by the world of tailoring. This approach has established him as a design reference, not only in the furniture industry but also across the broader habitat sector. It has led him to transform his design atelier, estudi{H}ac, into a benchmark for national and international design, specialising in bespoke product design, interior design, and exhibitions. Each space or product they create is unique and timeless, standing out both for its initial visual impact and the story it tells. His work strikes the perfect balance between sustainability, technology, and craftsmanship, without ever compromising creativity.

Ferrero’s talent has been recognised with major industry accolades, including the German Design Award, iF Design Award, Restaurant & Bar Design Award, ICFF New York, ADI, and the 2023 Best National Designer Award by Revista Interiores, part of the RBA Group, among others.

Over the course of these 20 years, his collaboration with a wide range of companies and institutions across various business sectors has allowed him to bring flexibility, efficiency, and a fresh perspective to each project, company, product, or brand. Starting with an initial concept, José Manuel Ferrero and his team craft a unique story for every project, ensuring creative freedom while delivering results that closely align with the client’s needs. They fully immerse themselves, both professionally and personally, delving into manufacturing processes, the history of each company, and building close relationships with the R&D teams and production staff.

This approach results in projects that prioritise production optimisation and the selection of high-quality materials chosen for their functionality and emotional resonance. Each product exudes personality while retaining the original essence with which it was conceived. Essential to every project are the use of colour within simplicity and a deep focus on form and texture.

Ferrero collaborates with prestigious brands such as Ondarreta, Sancal, Varaschin, Capdell, Actiu, Vondom, LZF, Porcelanosa Grupo, Estiluz, Toulemonde Bochart, Harmony, Vical, Colección Alexandra, Ofitres, Sanycces, Dica, and NH Hotels, as well as with notable institutions like Grupo Piñero, Iberdrola, Mini España, Levantina, Hard Rock, Grupo Palladium, One Shot Hotels, Feria Valencia, and HI Partners, among others.