The word facade comes from the Italian “facciata” and is defined as the exterior facing or set of exterior faces of a building, which has a very important technical and aesthetic role.
Technically, the facade, together with the roof, acts as the first barrier against inclement weather, insulating and protecting us from the outside. Through its openings, it allows light to enter and ventilation in those constructions that require it. In addition, its design, both in new construction and in renovation, can lead to energy savings in the short and medium term.
Aesthetically, the facade is the only part of the building that is perceived from the outside and has the function of communicating through its own message derived from its conception. Therefore, it deserves a special valuation in every detail regarding its aesthetics and quality. A well-proportioned façade in terms of colors and materials, which facilitates the connection between the interior and the exterior, will generate an initial attraction in the passerby, inviting him to enter.
The importance of first impressions
From a small house clad with classic tiles, to major brands such as Apple or Louis Vuitton use their facades as an architectural expression to glimpse the first elements that we will later find inside the premises. In interior design, the entrance hall of a house concentrates many clues of what we will find next. The effect of that first impression would be even more positive if the façade included a design that leaves the user wanting more.
For example, in a commercial space, the façade can be a powerful sales tool. The objective at the time of the projection can be to differentiate you from your competition, making the customer associate a product or brand with the image of the establishment, being a tactical invitation to enter and promote the purchase. In addition, a good lighting design will continue to attract all eyes, even in a night environment.
Making a façade an element that not only communicates, but also reflects an identity with personality and style is the goal of those who work for a deeper and more committed architecture, turning that exterior skin into their letter of introduction.
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