As a restless company and eager to innovate, the last 4 months several members of the Kriskadecor team have participated in a project on disruptive innovation methodologies where they have learned to analyze and better understand our company and our environment. The aim has been to propose and build innovative ideas to offer new value solutions to build the future of the company. All this with the support of ACCIÓ.
In the first phase, 30 interviews were conducted, both internal and external, to gain first-hand knowledge about the perception of our product and company. In addition to Kriskadecor employees, we also talked to architects, interior designers, end customers, specialized magazines, consultants and installers with whom we had worked previously.
Thanks to them we were able to know the vision that the market has of us, as well as the needs, expectations and desires of our prescribers. They are the ones who imagine incredible projects, and we are the ones in charge of materializing them.
From here, we have defined a challenge: to get our customers to better understand our product and all its potential, to conceive new projects where our chain is the protagonist. We want them to have all the support, information and tools available to be sure that what they have imagined, Kriskadecor can make it come true.
The project has been led by ConnectingBrains, a multidisciplinary team specialized in empathizing with customers, users and employees, analyzing their needs, devising creative solutions and implementing them with unstoppable enthusiasm. Connectingbrains helps to activate change in your organization with Design Thinking, Co-creation and Visual Thinking.
Disruptive innovation
Disruptive innovation can be defined as a process that transforms a product or service, generally with the help of technology. One of its main characteristics is “the improvement of processes with the delivery of more current and appropriate solutions for the reality and needs of customers“.
The term was created by Clayton Christensen, a Harvard professor, who was inspired by the concept of “creative destruction”, which explains the cycles of a business, where the previous conception is destroyed with each new industrial or technological revolution.
Innovation is not about happy ideas, but about culture, perseverance and methodology. It is not an exclusive objective of the R&D team, but has to be transversal to all areas and members of the company. Fortunately, innovation is in our DNA, as we have already told you in our innovation story.
